Since joining CHA in 2000, Kim has been a major contributor to the organization’s growth. She established CHA’s Strategic Planning, Marketing & Communications Department and oversees strategic planning, business planning and development, branding, marketing and corporate communications.
For the past 15 years, Kim has led strategic planning efforts, including the development of CHA's current strategic plan titled "Equity & Excellence for Everyone, Every Time." She helped cultivate the organization’s "One CHA" strategy to align the values, goals, branding, and culture of its hospitals and care centers into a cohesive culture of excellence, safety, and high reliability. She also led a rebranding effort titled "Care to the People" celebrating CHA's mission and longstanding commitment to underserved patients and communities.
During her tenure, CHA expanded from a small community hospital system serving Cambridge and Somerville to an integrated health care system serving Boston’s metro-north communities. Previous strategic plans guided CHA’s focus on value-based care models, including creation of its accountable care organization, development of its strategic partnership with Beth Israel Lahey Health, and growth of its primary care and behavioral health service lines.
Prior to CHA, she worked in marketing, planning, and network development at Tufts Medical Center in Boston where she focused on growing the hospital’s Centers of Excellence in Cardiovascular Services, Oncology, Transplants, and Pediatrics and expanding its perinatal and pediatric affiliations. She also worked in advertising and media planning at Arnold Worldwide for 10 years.
Kim earned a bachelor’s degree in communications from Boston College and a master’s in business administration from the D'Amore-McKim School of Business at Northeastern University. She served as an examiner for the National Baldrige Award program and co-led CHA's Baldridge efforts, and she is a member of the Society for Health Care Strategy & Market Development.